I spent many years as an editor at Mpls.St.Paul Magazine, including several years as the editor and personality behind JuiceBox—the e-newsletter of good stuff for Twin Cities families on the go. I covered higher education, health, families, arts and entertainment, and whatever else revved me up. I also directed special sections/branded content with Mpls.St.Paul Magazine print and online, managing a staff of two associates in niche content/branded content, and across a wide variety of subjects and industries—from children’s mental health to baby boomers’ cosmetic dentistry, from urbanite landscaping to socialite parties. And I directed the Outstanding Nurses Awards project from the call to nominations to emcee duties during the evening awards ceremony to producing the corresponding videos and magazine feature package.
I wrote the copy on the media kit that went out with all the sales reps.