I’m the longtime editor of the award-winning JuiceBox e-newsletter for parents, from Mpls.St.Paul Magazine. It’s “good stuff for families on the go,” and in 2013 it was voted best in its class by the Minnesota Magazine and Publishers Association. In 2014 it won a national Nichee Award. In 2016 it was a finalist for the national City and Regional Magazine award for e-newsletter. A reader and an advertiser favorite, it has a remarkably high open rate: 36 percent. And it has a book club that both reads and meets authors: The Mother of All Book Clubs.
That’s what good writing that knows its audience can do.