I work as director of Editorial Services at Gustavus Adolphus College, a small, highly selective, liberal arts college on the prairie in south central Minnesota. That means I take lead or team roles on storytelling from our own channels, in all forms and mediums.
Recently I led the redesign of the alumni magazine—part of my overall task of integrated content strategy and content marketing. We focused on several of the distinctive features of Gustavus: Swedish Lutheran heritage, Scandinavian ethos, exceptional academics, and the core values of community, excellence, faith, justice, and service.
We chose a modern design that is clean, clear, and straightforward, with lots of room for photography, and stories that are short, smart, and openly celebrating alumni and College successes within our stated values. And a lot of delicious, easy-on-the-eyes white space too.
It’s such a privilege to make a magazine for a College I can wholeheartedly believe in.