The words “content strategy” are floated a lot right now.

One of the most strategic content projects I’ve led was the digital-only editorial package that’s a partnership between mspmag.com and Surdyk’s Liquor and Cheese Shop. It’s called The Host, and it brings the best of the Twin Cities food and entertaining scene into your home.

The strategy that goes into The Host is exciting and complex. To engage its targeted readership, The Host had to be both on-trend and on-brand with as much authority and integrity allowed for “sponsored” content. It integrates multiple brands and includes intentional, targeted social media planning. It integrates beautiful photography with a deep knowledge of the Twin Cities and national food scene.

This project was a finalist for the Association for Magazine Media’s national Imagination Award for audience— “for work in targeting, building, and engaging audience.”

Other content strategy projects include a blog/e-newsletter editorial travel project for the Meredith Corporation, cross-platform campaigns for signature events at Gustavus, and the Outstanding Nurses Awards for Mpls.St.Paul Magazine.