In June of 2021, Gustavus launched its new website. I was delighted to be a part of the leadership team that did this heavy lift entirely in-house. My role was to provide guidance on look/feel branded design elements—particularly those from the Gustavus Quarterly that translated well to dynamic website use. I also directed videos and photography, and provided ample amounts of copy and voice direction. It was a highly integrated team effort, with some of the best colleagues I’ve ever had. #gogusties